I lead product design across complex products, organisations, and systems. These case studies focus on the decisions I made, the teams and systems I built, and the customer and business outcomes that followed.
Momentum Financial Services Group · 2025–2026
Building a product design operating model
How I established clearer design governance, decision rights, research, handoff, and quality standards across a growing financial services organisation.
Director of product design
Organisation design
Governance
Design operations
Product quality
[XX%]
reduction in design-related rework
[XX%]
of active initiatives using the product design operating model
Momentum Financial Services Group · 2025–2026
Building the Money Mart experience system as an organisational capability
How I turned fragmented design standards into a shared experience foundation connecting brand, accessibility, product design, engineering, and governance across channels.
Director of product design
Design systems
Experience governance
Accessibility
Design-to-code
[XX%]
component reuse across eligible product interfaces
[XX%]
reduction in implementation defects or design-system-related rework
Booking.com · 2017–2025
Scaling a marketplace ecosystem across 700+ connectivity partners
How I helped simplify complex B2B connectivity workflows across a global marketplace, improving provider adoption, platform reliability, and the experience of managing accommodation inventory at scale.
Senior Designer
Marketplace strategy
Platform design
B2B product design
Systems thinking
+6.4%
QoQ provider adoption
30%
reduction in synchronisation errors
Roots Canada · 2014–2017
Improving ecommerce conversion through better customer journeys
How I improved key ecommerce journeys by reducing checkout friction and connecting experience decisions more directly with customer behaviour and commercial performance.
Design Manager
Ecommerce
Conversion optimisation
Customer journeys
Cross-functional delivery
18%
reduction in checkout abandonment
26%
increase in conversion
(Some work has been simplified or anonymised to respect company, customer, and commercial confidentiality. Metrics are shared only where they can be disclosed responsibly.)