I build products, teams, and systems that help organisations make better decisions.
I’m a director of product design building digital products, design systems, and product organisations across Canada and Europe. I’m most interested in complex problems where customer needs, business priorities, technology, and organisational structure intersect.
I care about creating clarity, developing people, building accessible products, and putting systems in place that help teams maintain quality as they grow.
My approach
I believe strong design leadership is less about controlling the output and more about improving the system that produces it. That means giving teams clear direction, creating better ways to make decisions, developing people, and connecting design more closely with product, engineering, and the business.
My career
My career has moved from designing individual digital experiences to leading the systems, teams, and organisational structures behind them. Each role expanded the scale of the problems I was responsible for solving.
Momentum Financial Services Group
Director of product design · Toronto
I lead product design across Momentum’s digital experiences, with responsibility for strengthening design maturity, product quality, team capability, and the systems used to deliver customer experiences across the organisation.
Booking.com
Senior product designer · Amsterdam
At Booking.com, I worked across platform, marketplace, and design-system problems where individual design decisions could affect large numbers of customers, partners, and internal teams.
Roots Canada
Design manager · Toronto
At Roots, my work moved closer to the commercial side of digital product design. I worked across ecommerce experiences where customer behaviour, merchandising, brand, technology, and conversion performance were tightly connected.
Aldo Group
Product designer · Montreal
My time at Aldo helped establish the product and digital foundation that would shape the rest of my career. I worked across digital experiences while learning how design, brand, technology, production, and customer behaviour connect.
Across those roles, the scale of my responsibility has changed. I started by designing experiences. I moved into complex product ecosystems and platforms. Today, I focus increasingly on the organisation around the product: the people, systems, standards, decisions, and operating models that allow strong product design to happen repeatedly.
Leadership capabilities
My experience spans product, organisation, and technology. These are the capabilities I use most often when leading teams and complex product environments.
Strategy
I help organisations decide where design can create the greatest customer and business value.
- Product strategy
- Design strategy
- Portfolio thinking
- Roadmapping
- Opportunity framing
- Strategic prioritisation
Leadership
I build teams with clear ownership, strong judgement, and room to grow.
- Team development
- Coaching and mentorship
- Hiring
- Organisational design
- Stakeholder alignment
- Performance development
- Decision rights
Product
I use research, evidence, and experimentation to improve product decisions and customer outcomes.
- Product discovery
- Customer research
- Experimentation
- Service design
- Product quality
- Accessibility
- Experience measurement
Strategy
I help organisations decide where design can create the greatest customer and business value.
- Product strategy
- Design strategy
- Portfolio thinking
- Roadmapping
- Opportunity framing
- Strategic prioritisation
Leadership
I build teams with clear ownership, strong judgement, and room to grow.
- Team development
- Coaching and mentorship
- Hiring
- Organisational design
- Stakeholder alignment
- Performance development
- Decision rights
Product
I use research, evidence, and experimentation to improve product decisions and customer outcomes.
- Product discovery
- Customer research
- Experimentation
- Service design
- Product quality
- Accessibility
- Experience measurement
My career spans product design, design systems, ecommerce, marketplaces, fintech, digital transformation, and enterprise products across Canada and Europe.