About

I am a senior ux designer at Booking.com located in Amsterdam, Netherlands.

Since 2005, I’ve been honoured to work for many clients in Canada before my move to the Netherlands, such as: Roots Canada, Home-Depot Canada, Aldo Group, among others.

I am interested in the science of design, and design at scale — two things I have been lucky enough to work on throughout my career. I have a strong understanding of how to bring big impact on user experiences and products within a business. I achieve this through being fiercely user-focused, asking the right (and sometimes difficult) questions to the right people and do what’s right, not what’s easy.

I build business value propositions behind every design concept. Explore all potential avenues in user experience improvement and research the impact for growth between the business and its users. I document all success and failed learnings, where I proactively identify and tackle design challenges affecting user experiences and establish the right quality metrics to measure for future success.