Category: Knowledge sharing
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The business case for UI design: Measuring impact in the GenAI era
Learn how to measure the business impact of UI design, and how those metrics evolve with GenAI. This article helps designers advocate for their value and contributions.
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What is left of UX design when AI takes the rest?
A breakdown of how the UX design role is evolving with AI. What tasks will stay human-led, and what new responsibilities designers are stepping into.
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When AI keeps track of the feedback you meant to read
A look at how AI can help designers surface meaningful user feedback, identify ideas, and pitch smarter solutions across large-scale product ecosystems.
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Designing with AI: Contextual experiences without the complexity
Discover how AI is reshaping the travel experience by delivering context-aware content and support. This article explores how designers, writers, and researchers can move beyond static templates to create more adaptive, personalised journeys that improve user engagement, reduce friction, and scale intelligently across diverse user needs.
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How AI helped me empower a client through data and design
Discover how I helped Lakoi, a local art gallery and frame shop, strengthen their online presence through data-driven UX improvements and strategic content updates. By combining real-world design expertise with AI tools like ChatGPT, I enabled the client to better understand their analytics, optimise their Shopify website, and improve customer engagement — all without the…
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The art of persuasion and influencing
Ever felt like your brilliant ideas get lost in translation? As designers, we excel visually, but verbal persuasion can be a challenge. Join me on a journey to master the art of influence in the workplace. From nerve-wracking pitches to challenging leadership, discover actionable insights to make your voice heard amidst the chaos.