Category: Knowledge sharing

What to do when you’re pivoting into a new UX space but don’t have the portfolio to back it yet. Reframe what you already have and signal where you’re headed.

Why I treat engineers like users and how that mindset shift has improved delivery, trust and project outcomes across teams I’ve worked with.

As a design manager, your influence goes beyond design reviews and sprint planning. Here’s how I make work more joyful, intentional, and human.

Not all design tests are created equal. Here’s how to recognise the difference between thoughtful interview prompts and red flags that waste your time.

Learn how to measure the business impact of UI design, and how those metrics evolve with GenAI. This article helps designers advocate for their value and contributions.

A breakdown of how the UX design role is evolving with AI. What tasks will stay human-led, and what new responsibilities designers are stepping into.

A look at how AI can help designers surface meaningful user feedback, identify ideas, and pitch smarter solutions across large-scale product ecosystems.

Discover how AI is reshaping the travel experience by delivering context-aware content and support. This article explores how designers, writers, and researchers can move beyond static templates to create more adaptive, personalised journeys that improve user engagement, reduce friction, and scale intelligently across diverse user needs.

Discover how I helped Lakoi, a local art gallery and frame shop, strengthen their online presence through data-driven UX improvements and strategic content updates. By combining real-world design expertise with AI tools like ChatGPT, I enabled the client to better understand their analytics, optimise their Shopify website, and improve customer engagement — all without the…