web - An interactive, 'shoppable' online lookbok gave users a clear path-to-purchase and highlighted the brands focus on an onmi-channel integrated marketing strategy. The result conveys the essence of the Roots Canada core values.

web – An interactive, ‘shoppable’ online lookbok gave users a clear path-to-purchase and highlighted the brands focus on an onmi-channel integrated marketing strategy. The result conveys the essence of the Roots Canada core values.

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