Senior designer
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Serene and meadow sale event • Web and print
Had the opportunity to collaborate again with the Henkaa team in creating a sale event creative for spring 2016. They had done a wonderful campaign shoot promoting their serene and meadow dresses. Was in charge of designing the graphics, colour palette and layouts for all the needed placeholders.
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City guide 2016 • Print
Since 1973, Roots has never stopped exploring. Over the past 20 years, they’ve been blazing a trail around the world, bringing their homegrown Canadian style to 130 stores in Asia.
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Holiday gift guide 2015 • Print and web
The Roots Canada FGift guide: the international company published a comprehensive holiday gift guide in association with the travel and tourism board of Alberta.
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Website rebranding
At Henkaa, each garment they feature is convertible and can be used in many ways. The sum of one product is infinite and is only bound by creativity.
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#sweatstyle 2015 • Artist profiles
For the past 42 years, Roots has been inspired by the musicians, singers and songwriters of this great country.
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Bridal collection • April fools
Introducing the Roots Canada 2015 bridal collection, where Roots’ designers created a gorgeous wedding gown made full on from fleece material for April fools.
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What to wear • March lookbook
An online spring lookbook of the latest clothing collection by Roots Canada for the month of March.
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Internet venue library • Brand identity
Nightly is a website that allows GTA users to find nightlife venues and events that are ideally suited to your interests, preferences, location and mood. Nightly finds the right night for you.
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Visionelie collaboration • Street style
Soaring skylines, street wear culture, and a killer view from above — Elie Kimbembe’s Instagram feed @VisionElie documents his gravity-defying perspective of Toronto.